le brumisateur
I just read this nytimes article about the new, ever-so-slightly relaxed liquid ban on U.S. domestic and international flights. And I saw something a little funny. Okay, first of all, why the hell is Homeland Security advertising big brand names like Crest and Johnson & Johnson? And second of all, WHAT IN THE SAM HILL is that Evian Aerosol Spray, "le brumisateur" if you will, doing in the new Homeland Security-allowed quart-sized "zip-top" bag? AND WTF, ZipLock? Can't you pony up for some government-sponsored product placement? Most importantly, of course, while I contemplated how the French got to participate in this TSA photo-op (seriously, what does that say about quality control at DHS?!), that ultimately made me wonder why nobody ever thought to come up with a FREEDOM SPRAY that they could make for probably 56 cents and sell for fifteen dollars. A whole marketing opportunity that was never exploited! See the photo, folks. Connect the dots. We are clearly losing the war on terror.
5 comments:
Astroglide shoulda jumped on the product placement bandwagon too. And Hennessy. That's how librarians travel, yo.
Leah, we don't all need to know what is on your packing list for Vegas.
Oh, I forgot Hidden Valley Ranch Dressing.
It just goes to demonstrate the all powerful nature of marketing in the global age. After all, the War on Terror(TM) is really just a major marketing and branding campaign by Republicans. A global strategy, if you will, to increase brand recognition and loyality through competitor elimination.
Did anyone else watch the helpful videos of "what to expect"? According to TSA the difference between "female" and "male" business travelers is that women don't use computers, and they have to put their ditty bag in a plastic dog dish. And they might get to keep their shoes on.
Post a Comment